During Thursday’s kick-off event, the committee behind the 2011 Marketing Summit announced several “upgrades” for the case competition’s 21st year.
The biggest change is an sizable increase in the top prize, which now stands at $75,000! The Marketing Summit will also provide the winning undergraduate team with a trophy – complimenting the cracked egg award that [...]

read more »

VF Corp., a global leader in branded lifestyle apparel, is the case sponsor for next year’s Marketing Summit!
Teams participating in the 21st annual case competition will have the opportunity to become familiar with two of VF’s leading  brands.
Graduate student teams are expected to develop solutions for The North Face, while the event’s undergraduate competitors are [...]

read more »

The 2011 Marketing Summit will announce next year’s case sponsor at a special unveiling scheduled for Thursday, Oct. 28 in the atrium of Kirby Hall. The event will start at 5 pm with the announcement coming shortly thereafter. In addition, the Wake Forest University MBA case team will be introduced at the event, which will [...]

read more »

The last of the dust from the Marketing Summit is finally starting to settle, yet the relationships created during the past weekend are just beginning to development. The summit brought dozens of exemplary executives to Wake Forest and gave many students the opportunity to connect with these individuals. As a student volunteer, I was fortunate enough [...]

read more »

If you were looking for a productive way to hide from the wintery mix outside today, the Marketing  Summit Networking Event was the place to be. More than 50 undergraduate and graduate students had the opportunity to meet with top-level execs from a diverse array of companies such as Pepsico, BB&T, Fleishman-Hillard and, of course, [...]

read more »

Competitors in the 2010 Marketing Summit found release in many ways: music, dancing, throwing things around their study rooms. But perhaps the most talked about event was the midnight push-up contest involving most of the participating teams. During Saturday night’s gala, IBM executive Robin Young proudly announced that the team from Kenan-Flagler Business School at [...]

read more »

The Ohio State University team that won the graduate case competition was recognized in The Lantern, the school’s student newspaper. The full article can be accessed by clicking here.
Among the interesting behind-the-scenes tidbits:

Team captain Michael Hrostoski only slept for 20 minutes on a hardwood floor during the home stretch of the 36-hour case prep;
Chad Stultz was responsible [...]

read more »