Will having an international element advantage either of the overseas teams to compete in the Marketing Summit?

“We’d like to think so,” Elizabeth Laws, of the IESE Business School said. “We’ll find out later.”
IESE, from Barcelona, and the London Business School had perhaps the longest treks. Each team then endured the 36-hour planning session only to discover that they were among the last teams to present their cases. It was quite a long wait for two teams that had traveled so far.

Coffee and adrenaline were the obvious antidotes, along with a sense of purpose for a case designed to improve the quality of life in Dubai.

“The topic was one that we could identify with,” Zoe Villanueva of IESE said. “We can really help the people of Dubai. This is one case study where you really want to succeed.”

Next up for IESE? Rumor is that the team is planning a snowball fight. “We don’t feel sleepy at all,” they said.

This entry was posted on Saturday, February 6th, 2010 at 4:03 pm and is filed under Summit Updates. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.