“Seeing the Light”
The Dartmouth College team was determined to show the judges that a quartet could do extraordinarily well in the Marketing Summit comprised mostly of larger units.
Running lean, they knew going into the 36-hour marathon session that their resources would be stretched but they believed that having a tight cohesive unit would give them an edge. “We’d do it all over again,” Paul Smart said.
“You can divide and conquer as a big group,” added John Lojek. “But that can also mean having too many cooks in the kitchen.” The formula allowed the Tuck School of Business team to quickly reach consensus and avoid getting bogged down in two-hour conversations.
Placed in the afternoon queue, the team was glad that they had the ability to sneak in a three-hour nap and develop more perspective and practice for the message they delivered. “It is good to finally see the light,” Lojek said.
